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Top-upBBA Marketing

Saxion University of Applied Sciences
Netherlands, Deventer & Enschede
Tuition fee €7,800.00 per year
More information

Expenses, accommodation, working etc. 


After ten successful years of “Final Year” courses, we now offer our new final year “Marketing Manager”.

All over the world, the key of successful business is based on the ultimate customers. What are their needs, wants, demands? What benefits and unique propositions are you able to offer? Is your customer unhappy, satisfied or moreover delighted with your offering? How is the competition responding to your activities and success? Are businesses from other countries entering your market? Probably you may want to expand to other markets too. How are you going to alter your company’s strategy to cope with the fast changing macro and microenvironments?

Communication is changing dramatically. Traditionally one would consider mass media like TV and newspapers, but today, the customer likes to be in control of messages he receives. Widespread advertising is switching to narrowcasting, direct marketing, and ideally to 1-to-1 interactive communications.

And within this dynamic and rapidly changing environment, personal traits and understanding how to co-operate, are extremely important for all internal and external business contacts.

Based on the above. Saxion University of Applied Sciences has specially created this new one-year international degree course.

Career opportunities

After graduation, students might return to their home country and commence their career. Often they are involved in family enterprises or in international operating companies.

Starting positions may be in the field of marketing like (assistant) product manager, communication or advertising assistant, marketing adviser, market researcher or in the field of (international) business like sales representative, account manager, area manager and in the field of exporting.

The marketeer will to be able to use knowledge, intuition, skills and experience to hold positions of responsibility at middle and higher commercial management levels.

We also experienced, that many students decide to continue their education at Saxion Universities or another University in Europe aiming for a Masters Degree. Our final year is an excellent step stone for further education here or elsewhere.

Apply now! Fall semester 2019/20
Application period has ended
Studies commence
Sep 2, 2019
Apply now! Spring semester 2019/20
Application start
Sep 1, 2019
Application deadline
Sep 1, 2019 23:59
Europe/Vilnius time

We are currently NOT ACCEPTING applications from NON-EU countries.

Studies commence
Feb 1, 2020

Application deadlines apply to citizens of: United States