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MAImagineering

Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

buas.nl/en/programmes/master-imagineering 

Overview

Do you want to learn more about much-needed social and business innovations? The Imagineering approach fits in a range of new emerging complexity-based approaches aiming at innovation by empowering collective creativity, in a strategically envisioned direction. The Imagineering programme includes aspects of design thinking, appreciative inquiry and complexity theory.

The master’s programme of Imagineering focuses on the specifics of designing strategic narratives through engaging people in a creative manner. It is built upon the concept of designing for organisational societal emergence. By appealing to the imagination, stakeholders are involved as co-designers of the future.

Career opportunities

Graduates of the Master Imagineering generally find employment in innovation related positions, marketing and branding roles or as a business consultant.

Examples of titles our alumni currently hold are:

- specialist Policy and Innovation at one of the largest energy suppliers in the Netherlands
- manager Strategic Brand Innovations at a world renown leader in software
- project assistant at one of the leading consultancy companies in Europe
- programme management officer at a renowned Dutch bank
- assistant head of Corporate Identity Europe at an international automobile supplier from Germany
- consultant co-creation at an up-and-coming agency
- specialist Social Care and Monitoring at an up-and-coming agency

Apply now! Fall semester 2019/20
Application period has ended
Studies commence
Sep 1, 2019

Application deadlines apply to citizens of: United States