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BA(Hons)Creative Advertising

Falmouth University
United Kingdom, Woodlane, Falmouth
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

falmouth.ac.uk/advertising 

Overview

We’ll equip you with the strategic and creative thinking skills you need to solve today’s real-world problems as well as the digital and craft skills required to create memorable creative advertising. What’s more you will have great fun doing it – working in teams on modules such as art direction, copywriting, social media and strategy and planning.

Your introduction to the communication industry begins with a trip to London to experience the many facets of advertising and meet our industry friends and alumni who work in agencies such as JWT, Ogilvy, BBH and VCCP. As a second and third year student, you’ll get the chance to work on real agency briefs which in 2017 created over 100 weeks of paid work placements and jobs after graduation. This also included all final year students pitching ideas to Mick Mahoney, Chief Creative Officer of Ogilvy UK, where twelve of them won paid internships. You’ll also get the chance to enter creative competitions such as D&AE), gain industry recognition and have the opportunity to study abroad with our European and international partner universities.

Programme structure

Year One

The 1st year introduces you to key concepts and practices in advertising. Starting with the fundamentals of communication strategy. concept creation. copywriting and art direction, you’ll apply skills to the business of creating advertising. You’ll also be deconstructing and analysing the way advertising works. The year includes a guest speaker programme and site visits to major London agencies

o Copywriting. design and art direction – introduces the discliplines
o Creative problem solving – advertising briefs, concepts and the big idea
o Professional practice – presenting you work and self-promotion
o Analysing advertising – asking how it works
o Strategy & planning – explore the thought behind campaigns

*Year Two *

This is the time when you begin to build your final portfolio. showcasing fully integrated campaigns. Over a series of modules you’ll work on real agency briefs and invent new product and brand concepts. Towards the end of the year you’ll have the opportunity to apply your skills and gain valuable work experience through agency placements, assisted by your tutors and Falmouth’s work placement team. It’s a pivotal opportunity that differentiates our graduates when they enter the world of work.

o Convergence & transmedia storytelling – explore multi-channel communications
o Campaign creation – developing your portfolio
o Social media & digital tools – using social media in campaigns
o Case study – experience life in an agency. report back
o Consumer behaviour – consider the consumer pathway
o Brands & branding – create and advertise your own brand

*Year Three *

The final year is the culmination of all your work. It’s your opportunity to combine the skills you’ve acquired and present them to industry. You’ll produce a dissertation project and create a final advertising portfolio to professional standards. There’s even an Advertising Business Management module to help hone your entrepreneurial skills and further explore the commercial power of ideas.

o Dissertation – critical writing and campaign creation
o Advanced campaign creation – work to real industry briefs
o Final portfolio
o Advertising business management – how to run an agency

Career opportunities

o Ad agency: Art Director, Copywriter, Account Executive or Strategic Planner
o Marketing
o Freelance Consultant
o Portfolio career including teaching and postgraduate study

Apply now! Fall semester 2019/20
Application deadline
Aug 1, 2018 23:59
Europe/Vilnius time

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application period has ended
Studies commence
Oct 1, 2019

Application deadlines apply to citizens of: United States