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AP degreeMarketing Management

Tuition fee €8,200.00 per year
More information

Expenses, accommodation, working etc.

eadania.com/..-taught/marketing-management 

Overview

The Marketing Management programme is designed to combine theory with practice. The first three semesters are taught at the academy through a combination of classroom teaching, projects, case studies, guest speakers and company visits. In the fourth semester, theory is applied in practice through an internship in a company of your choice.

The programme consists of five core areas: International Marketing, Economics, Sales and Marketing Communication, Organization and Supply Chain Management and Business Law.

The core areas of the programme take the form of cross-disciplinary components/themes, specialization components, an internship and a Final exam project, totaling 120 ECTS.

Programme structure

International Marketing:
find professional and interdisciplinary solutions for real-life and marketing issues on the national and international market,
manage marketing planning for a company, including the economic implications of this,
demonstrate good business sense in a development-oriented context for a company.

Economics:
prepare activity budgets including sales forecasts and marketing budgets,
participate in structuring the company’s earning quality,
understand the costs, assets and liabilities.

Organization and Supply Chain Management:
participate in management and coordination projects,
participate in the company’s innovation process,
participate in the company’s flow of goods,
prepare cultural analyses and compare cultural differences.

Business Law:
assess whether or not the marketing plan is in compliance with relevant legislation and determine, whether it is necessary to involve legal specialists,
assess problems in relation to contract law,
assess problems in relation to E-commerce and liability for various company forms.

Sales and Marketing Communication:
cultural differences and their importance,
communication and sales strategies,
analogue and digital channels.

Career opportunities

After your Academy Profession Degree (which represents the first two years of a full Bachelor Degree), you have the possibility to continue your higher education with a top-up Bachelor degree, and after that with a Master Degree and so on, either in Denmark or abroad.

Apply now! Fall semester 2019/20
Application deadline
Sep 1, 2018 23:59
Europe/Vilnius time

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application period has ended
Studies commence
Sep 2, 2019

Application deadlines apply to citizens of: United States