|Type||Bachelor courses, full-time|
|Nominal duration||2 years|
|Tuition fee||€8,200.00 per year|
High school / secondary education (or higher)
Mathematics corresponding to a Danish level B (250 hours) OR Business Economics corresponding to a Danish level B (225 hours)
The entry qualification documents are accepted in the following languages: English.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
All documents must be translated into English by an authorized translator or the issuing school.
- You must provide a Verification Form
- An interview is a part of the admissions process.
Specific requirements for Non-EU applicants:
Full-fee students must pay a deposit of 50 % of the tuition fee no later than two weeks after receipt of the admission letter.
The Marketing Management programme is designed to combine theory with practice. The first three semesters are taught at the academy through a combination of classroom teaching, projects, case studies, guest speakers and company visits. In the fourth semester, theory is applied in practice through an internship in a company of your choice.
The programme consists of five core areas: International Marketing, Economics, Sales and Marketing Communication, Organization and Supply Chain Management and Business Law.
The core areas of the programme take the form of cross-disciplinary components/themes, specialization components, an internship and a Final exam project, totaling 120 ECTS.
find professional and interdisciplinary solutions for real-life and marketing issues on the national and international market,
manage marketing planning for a company, including the economic implications of this,
demonstrate good business sense in a development-oriented context for a company.
prepare activity budgets including sales forecasts and marketing budgets,
participate in structuring the company’s earning quality,
understand the costs, assets and liabilities.
Organization and Supply Chain Management:
participate in management and coordination projects,
participate in the company’s innovation process,
participate in the company’s flow of goods,
prepare cultural analyses and compare cultural differences.
assess whether or not the marketing plan is in compliance with relevant legislation and determine, whether it is necessary to involve legal specialists,
assess problems in relation to contract law,
assess problems in relation to E-commerce and liability for various company forms.
Sales and Marketing Communication:
cultural differences and their importance,
communication and sales strategies,
analogue and digital channels.
After your Academy Profession Degree (which represents the first two years of a full Bachelor Degree), you have the possibility to continue your higher education with a top-up Bachelor degree, and after that with a Master Degree and so on, either in Denmark or abroad.