|Type||Master courses, full-time|
|Nominal duration||2 years|
|Tuition fee||To be confirmed|
Undergraduate diploma (or higher)
If you hold a programme from a university other than Aarhus University, you can have your programme evaluated at the School of Business and Social Sciences, Aarhus University in order to find out if you meet the admission requirements. This evaluation will prioritize the sufficient content of the following subjects and ECTS-points:
Quantitative and Qualitative Methods – 15 ECTS
Foreign students will be granted access to the course only if there are places left. The grades from the academic areas mentioned below will be used when distributing foreign applicants to the remaining seats. Admission will be based on the grade point average (GPA) of the specific academic area and applicants with the highest GPA will be admitted first. The calculation of the GPA will be based only on courses that have been passed and handed in documentation for by the time of the application deadline.
Please note it is possible to apply for admission before you have completed your Bachelor’s degree programme, but a transcript of exam results from the BA/BSc programme up to the time of application must always be included in the application, even if the BA/BSc diploma and examination results have to be submitted after the deadline.
If you are lacking relevant documentation prior to the applications deadline, write down what sort of documentation, you are lacking, and when you will receive it. Official desriptions of not yet completed courses must be attached.
The entry qualification documents are accepted in the following languages: English / Danish / Norwegian / Swedish.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
If the documents mentioned above are not in Danish, Norwegian, Swedish or English, they must be accompanied by translations into English. The translations of your diploma and grade transcript must be officially certified translations into English, either by your home institution or a certified translator. The course description may be translated by yourself, but certified by your university.
NB! Your language test results cannot be older than 2 years (incl. CAE, CPE).
When you sign up for an IELTS or TOEFL test, you must also ask the test institution to send your test results to AU. The university will use the results sent by the testing institution to validate your document. The Aarhus University TOEFL code is 8935 (select “Other department not listed”).
It is possible to apply for admission before you have taken your English language test and obtained the required result. Instead you must submit documentation that you have signed up for a test.
Please also provide the following:
1. Course descriptions in English briefly describing the contents of your specific BA courses or other information that will contribute to describing the contents of your Bachelor’s degree programme.
2. Official descriptions of relevant courses to be completed after the application deadline.
3. An official description of the marking scale used at your home university.
The MSc in Economics and Business Administration – Strategic Communication focuses on the strategic, organisational and managerial opportunities and challenges related to companies’ communication with its various stakeholders. This specialisation qualifies you to master the complex processes and practices of strategic communication specifically within the areas of brand and social media management and innovation, integrated marketing and organisational communication.
FIRST SEMESTER: PREREQUISITE COURSES
The first semester’s selection of prerequisite courses provides you with a solid academic base and advanced knowledge of organisational and brand management theories, which is crucial for the analysis, understanding, critical assessment and solving of communication problems:
The course Organisational Theory provides you with advanced knowledge on how to analyse and understand organisations and organisational practices, and it presents various analytical frameworks with which to understand and navigate organisations. The course functions as a general platform and framework for the second semester’s specialisation course in Organisational Communication.
The course Brand Management Theory presents you with various theories, models and concepts within and approaches to brand management, including their different communicative assumptions, philosophic underpinnings and methodological preferences. The course builds upon the notion that different approaches to the brand guide different strategic decisions with regards to both brand management and communication. The course functions as a general platform and framework for the second semester’s specialisation course in Integrated Marketing Communication.
The course Management Research Methods provides you with advanced insights into scientific research designs, processes and standards with a particular emphasis on the specific research methods and methodologies relevant for studying strategic communication in and from organisations.
SECOND SEMESTER: SPECIALISATION COURSES
The second semester focuses on key disciplines within strategic communication, which in combination provide you with thorough insights into the various processes and practices of internal, external and integrated strategic communication:
The course Organisational Communication aims to enhance our understanding of the role communication plays in the management of modern organisations and of the various communicative causes, correlations, and consequences of internal communication processes and practices on the overall strategic management of the organisation. The course provides you with skills for analysing, identifying and solving communication problems related to managerial and organisational challenges as well as in managing communication at individual, group, organisational and societal level.
The course Integrated Marketing Communication focuses on consumers and the market. It gives you advanced insights into marketing communication management, including understandings of the actual processes and models for analysing the economic, social and cultural contexts, setting goals and objectives, developing marketing communication strategies and outlining their creative execution. The course also provides you with insights into the various organisational and managerial challenges and opportunities in working with the integration of communication and communication processes at different levels.
The course Social Media Management aims to enhance our understanding of how new digital and social technologies impact and enable communication, collaboration and innovation in the contemporary business environment. It provides you with skills for analysing, designing, implementing and evaluating effective social media management and communication practices in view of the overall corporate setting and communication strategy.
THIRD SEMESTER: CHOOSE YOUR OWN SPECIALISATION
In the third semester, you can choose your own specialisation guided by your individual areas of interest. You can choose elective courses at Aarhus BSS during the semester, at the Summer University, or at one of our more than 200 partner universities abroad. Or you can participate in internship programmes in Denmark or abroad.
FOURTH AND FINAL SEMESTER: BRING ALL YOUR INSIGHTS INTO PLAY
The fourth semester is devoted to the Master’s thesis. You are free to choose a topic of your choice within the overall framework of Strategic Communication. The thesis thus allows you to concentrate on and specialise your career profile within a specific field of interest. The thesis can be developed and written individually or in collaboration with fellow students. When you have submitted the thesis, you must defend before an examiner as well as an external co-examiner.
The MSc in Economics and Business Administration – Strategic Communication is driven by a strategic and managerial approach to communication and with a key emphasis on the actual processes and practice of communication and communication management. In combination with its focus on both internal and external organisationally integrated and brand aligned communications, the programme prepares you for handling the many diverse communications challenges facing contemporary public and private organisations and agencies.
We strongly suggest to apply before this date
We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.