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MScManagement and Marketing

Nottingham Trent University
United Kingdom, Nottingham
Tuition fee £12,900.00 per year
More information

Expenses, accommodation, working etc.

ntu.ac.uk/..17-18/management-and-marketing 

Overview

You’ll explore the marketing planning process, marketing concepts and debates. Building on this, you will look at strategic marketing issues, contemporary practice and how organisations respond to the ever-changing global environment.

NTU’s MSc Management degrees are aimed at students with either no background in business and management who want to develop a career in this field, or students who have a qualification in business and management but want to become more competitive and progress their careers.

This Management and Marketing route gives you a strong understanding of the fundamental issues behind marketing practice. You will explore the marketing planning process, marketing concepts and debates. You will also develop an in-depth understanding of the complexities of the consumer by exploring buying behaviour.

Building on this, you will examine strategic marketing issues and contemporary practice, taking a holistic view of how organisations respond to an ever-changing global environment. This includes understanding how marketing operates not just in a consumer-facing context, but also in business-to-business and not-for-profit contexts.

Why study this degree?

– You will complete a hands-on project, giving you a fantastic opportunity to use the theories and knowledge you’ve gained to produce a meaningful piece of work. Projects include Consultancy Experience Project, Internship, Business Research Project and Global Experience Project. – This route has been designed to provide you with an understanding of marketing principles and practices and key analytical techniques. – You will become equipped with the skills and knowledge necessary to develop and implement innovative, value-adding marketing solutions to help maintain superior customer satisfaction. – Typically, these routes are made up of students from over 25 different countries, which means you will have a truly international learning experience. – You will complete a comprehensive development programme, which includes a short residential team-building course, usually held in the Peak District.

Programme structure

Semester One

Principles of Management

This module will help you understand contemporary issues, theories and conceptual frameworks used to explain and guide conventional management activities within organisations. More specifically, you will demonstrate an understanding of a range of strategic management concepts that can be utilised to explore and guide effective action in dynamic organisational environments.

Managing in Organisations

This module aims to develop an understanding of the human aspects of managing and organising work. Throughout the module you will be encouraged to develop a critical perspective which encompasses views from both those managing and those managed. You will also consider the wider impact of choices taken in regards to managing and organising work activities. Whilst exploring classic studies in managing in organisation, these ideas will also be examined in the context of the contemporary changing international workplace.

Context of Management

This module explores how the external environment influences management decision making within organisations, specifically in relation to strategy development. The module’s aims to develop your understanding of how organisations create strategies to increase competitiveness in a rapidly changing environment. You will develop your analytical abilities and decision making capability needed as future managers and leaders operating in an international environment. On completion of this module you will have a better understanding of the various schools of thought in strategy development and the role of strategic discourse in this process.

Semester Two

Principles of Marketing


This module has been designed to underpinning knowledge associated with the practice of marketing within which you will become familiar with the fundamental issues and concepts relating to the marketing practice.


The Customer Experience


This module provides and in-depth understanding of the complexities of the consumer through exploring aspects of consumer buying behaviour. To do this, you will reflect on your own buying behaviour and how it is impacted by people and events around you. Understanding customer behaviour and the drivers of this behaviours are fundamental to the practice of marketing. The module also allows you to develop important reflective skills.


Strategic Perspectives and the Global Environment


On this module, you will address strategic marketing issues where you will take a more holistic view of how organisations respond to an ever changing global environment and in doing so will consider contemporary marketing practice. The market context shapes marketing practice and you will also understand how marketing operates in a range of contexts such as B2B and ‘not for Profit’.

Semester Three

In your final semester you’ll take on a major project, giving you a fantastic opportunity to use the theories and knowledge you’ve gained to produce a challenging, meaningful piece of work. Projects include:

Consultancy Experience Project

Working as part of a team, you’ll undertake focused research, developing your professional skills, managing a complex project and delivering results in a real business situation. You’ll present your findings to the client and learn valuable project management tools and concepts.

Internship Experience Project

On an internship of 12 weeks or more, you’ll apply the theories you’ve learnt to a substantial, live project. This will involve focused research, developing skills, managing a complex project and delivering results in a real business situation. You’ll also learn project management tools and concepts.

Business Research Project

This project is a more traditional piece of independent research, creating an academic research paper, presentation and methodological reflection. Because we believe experiential learning is so important, this project is only available to students with significant prior work experience or a desire to progress to a PhD.

Global Experience Project

This exciting project gives you the opportunity of travelling overseas to attend a summer school at one of our partner institutions. You’ll produce a piece of academic work drawing on either a concept from the summer school or a case study based on a company local to the host institution.

Career opportunities

Graduates from this course have taken on senior management positions all over the world, working as marketing and operational managers, services sales specialists, senior operational and planning analysts and marketing company directors.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Oct 1, 2020

Application deadlines apply to citizens of: United States