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MScStrategic Marketing

Cranfield University
United Kingdom, Cranfield
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

cranfield.ac.uk/..rses/strategic-marketing 

Overview

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. You will gain an in-depth understanding of areas including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

Cranfield School of Management is known for being close to business. For 50 years, we have been working with leading companies across the globe, pursuing our mission to improve the practice of management.

This course will provide you with a thorough grounding in the core disciplines of marketing and how to apply them. As one of the best schools for marketing, we develop proactive marketing professionals who can put their practical skills straight to work in the marketplace.

Programme structure

The course has been developed to produce practical, proactive strategic marketers, and Cranfield’s teaching methods are specifically geared towards encouraging participation, self-development and team working. As well as studying a number of core modules, you will complete a marketing consultancy project carried out in teams and have the opportunity to undertake a research project, which can be either company-sponsored, or an empirical project in an area of marketing you are passionate about.

Career opportunities

The Cranfield Career Development Service offers a comprehensive service to help you develop a set of career management skills that will remain with you throughout your career.

During your course you will receive support and guidance to help you plan an effective strategy for your personal and professional development, whether you are looking to secure your first management role, or wanting take your career to the next level.

Cranfield Strategic Marketing MSc graduates have secured jobs with a diverse range of companies including Vodafone, TJX, Kerry, Christian Dior, Henkel, GE, Schlumberger, Ernst & Young, Estée Lauder, Coca-Cola, Mars, Beiersdorf, KMPG Nunwood and Microsoft. Their roles have included Customer Insight Consultant, Junior Manager, Buying and Merchandising Graduate Programme trainee, Marketing Manager and Associate Consultant.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Sep 20, 2020

Application deadlines apply to citizens of: United States