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MAAdvertising, Marketing and the Media

University of Essex
United Kingdom, Colchester
Tuition fee £15,500.00 per year
More information

Expenses, accommodation, working etc.

essex.ac.uk/..tercourse=PG00441&subgroup=1 

Overview

We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace and these areas play an important commercial function within businesses and organisations.

This course brings together expertise from our top-rated Department of Sociology and Essex Business School. You investigate key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.

You explore topics including:

- Recent developments from actor network theory on market devices
- Concepts of advertising, marketing and consumption
- Contemporary marketing and management
- Media and communications
- Developing brand cultures

You will also be introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.

Essex Business School takes you beyond the basics of a business education. Our strong emphasis on ethics and sustainable business practice in the global economy, and our expertise in international management, accounting and finance, will provide you with the knowledge and skills necessary for your future career in an increasingly complex business world.

Our Department of Sociology was rated top 10 in the UK for research quality (REF 2014), and we consistently receive strong student satisfaction scores, including 96% overall student satisfaction in 2015.

Programme structure

Year 1

Advertising: Commerce and Creativity
Dissertation
Strategic Brand Communication
Critical Marketing
Consumption, political economy and sustainability
Sociological Research Design
Digital Economy (optional)

Career opportunities

This course provides excellent preparation for further academic study, and many of our postgraduates go on to successful academic careers, both in the UK and overseas.

Others have established careers in non-governmental organisations, local authorities, specialist think tanks, government departments, charities, media production, and market intelligence.

Apply now!
Application start
Aug 1, 2018
Pre-deadline
Dec 1, 2018 23:59
Europe/Vilnius time

This is a pre-deadline and we suggest to apply before this date

Primary deadline
Aug 1, 2018 23:59
Europe/Vilnius time

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States