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BA (Hons)Sports Business and Marketing

University of Winchester
United Kingdom, Winchester
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc. 


This programme seeks to build on contemporary theory to develop the skills and knowledge needed to excel in the twenty-first century sports industry.

Sports Business and Marketing at Winchester explores contemporary issues such as the growth and importance of sponsorship, the building of the sports brand and a critical analysis of the use of social media.

Programme structure

This programme comprises four strands. The Sport Marketing strand looks at themes such as the multi-billion pound value of brands and how to build them; the use and growth of social media as part of a marketing implementation; and the continued growth and changing nature of sponsorship.

The Sports Studies strand explores the complex interactions of sport within society. Sport and its relationship with the media would be an example of a specific topic within a broader socio-cultural exploration. By scrutinising the big issues impacting sport, it is possible to appreciate what the world of sport can tell us about the past, the global importance sport has achieved today and what sport might become in the future.

The Management, Marketing and Events strand draws on expertise across the Winchester Business School. Students tailor their learning by choosing topics across these areas.

The Research strand seeks to develop a familiarity with both quantitative and qualitative research methodologies and apply these to various sport and exercise contexts. Students learn how to design a research project and consider the sequences of the research process – from idea and proposal to analysis and dissemination.

Study Abroad (Sport)
To help develop an international understanding of sport, students may take the Study Abroad (Sport) module.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Oct 1, 2020

Application deadlines apply to citizens of: United States