|Location||United Kingdom, London (Greenwich Campus)|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||To be confirmed|
Undergraduate diploma (or higher)
2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience.
The entry qualification documents are accepted in the following languages: English.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
IELTS: 6.0 (with a minimum of 5.5 in each skill)
At least 2 reference(s) must be provided.
A motivation letter must be added to your application.
This Master’s has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.
Our programme will build your understanding of communications planning, consumer decision-making and behaviour, traditional and new media to help you better meet the competitive challenges of a changing marketplace.
You will study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer’s mind.
This degree will develop your management skills which are central to the relationship between organisations and customers. You will develop an understanding of ethical, global and cultural issues and the impact they have on marketing.
This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.
Students are required to study the following compulsory courses.
Dissertation (45 credits)
Business English for Academic Purposes – Level 4
The Scholarship of Marketing (15 credits)
Branding (15 credits)
Developing Advertising and Promotional Strategies (30 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Inside the Customer’s Mind (EU) (15 credits)
Research Methods (15 credits)
Students are required to choose 15 credits from this list of options.
Relationship Marketing and the Customer Experience (15 credits)
International and Global Marketing Management (15 credits)
Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.