Skip to content High contrast mode
Logo of University of Southampton

MScMarketing Analytics

University of Southampton
United Kingdom, Southampton
Tuition fee £16,950.00 per year
More information

Expenses, accommodation, working etc. 


Digital Marketing, both in terms of the use of transactional data and digital communications is totally pervasive in marketing today and consequently there are demands for new knowledge and skills by marketing professionals. This is a constantly changing landscape and it presents marketers with both challenges and opportunities. For example, online advertising is now a significant channel, social media have captured a huge percentage of users’ time spent online and video has now become a common element of the online media mix.

This MSc reflects the needs of students who are living in, and intend working in, the digital economy and will provide a breadth of knowledge and skills in key digital marketing disciplines that are in great demand from employers. It is particularly suitable for students who have previously studied marketing at undergraduate level and who wish to develop a deeper understanding of the tools and techniques available to marketers today.

Programme structure

Full-time study on the MSc Marketing Analytics masters degree follows a schedule of half-day teaching blocks. A single module, for example, will be taught over six half-days, usually the same half-day each week e.g. six consecutive Monday mornings and half modules are taught over three half-days. Module teaching blocks will be scheduled on different half-days so that students will study several modules during the same period.

Teaching on this Marketing Analytics masters degree takes place during the autumn, spring and summer terms with a few modules scheduled for evenings and the Easter vacation. These will usually be the optional modules but this is not guaranteed. Formal examinations take place in January and May/June each year at the end of each semester. If you pass the module assessments to a satisfactory standard you are permitted to continue work until September leading to the submission of an MSc dissertation.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Sep 20, 2020

Application deadlines apply to citizens of: United States