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BA (Hons)Marketing, Advertising & Public Relations

University of Worcester
United Kingdom, Worcester
Tuition fee To be confirmed
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Expenses, accommodation, working etc. 


Our Marketing, Advertising and Public Relations BA (Hons) course has been written to provide a multidisciplinary perspective on marketing communications from both the client and agency perspectives. It is an ideal preparation for a career in the popular, fun, fast-paced and varied world of marketing, advertising, PR and the media – working in-house for an organisation or in a specialist advertising, PR, media or communications agency.

You will explore strategic, operational and psychological aspects of marketing, advertising, public relations branding, customer behaviour and campaign planning; and work as part of a real team for a live client.

This BA (Hons) Marketing, Advertising & Public Relations degree is recognised by the Chartered Institute of Public Relations (CIPR). CIPR recognition confirms that course content has been assessed to provide relevant skills and knowledge development towards a career in public relations or communications. It is also mapped against the Chartered Institute of Marketing’s Professional Marketing Standards and is strongly vocationally oriented.

This degree will signal to future employers your aspirations to become a dedicated marketing communications specialist. You will present as a strategist who understands customers and as a powerful, persuasive and adaptable communicator and motivator with the ability to work creatively, constructively, and collaboratively with others, particularly in team situations. You will also learn to think analytically and systematically; to make logical decisions; to interpret and use management information; to manage time, projects and resources; to be self-reliant; to use initiative and to champion an ethical and socially responsible approach to business.

This degree is taught by marketing practitioners with extensive experience of domestic and international marketing; by advertising experts with multinational experience (eg PepsiCo, Procter & Gamble, 7Up, Shell, Tetrapak, Tropicana); and by PR practitioners with experience of international, political, sport and public sector PR.

You will also have the opportunity to take a paid placement year during your degree, so that you can gain valuable insights into the real world of work. You can add further value to your CV by spending a study semester overseas at one of University of Worcester’s partner universities in the USA, Canada, Australia, New Zealand or Europe.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Oct 1, 2020

Application deadlines apply to citizens of: United States