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MScInternational Marketing Management

University of Surrey
United Kingdom, Guildford, Surrey
Tuition fee £19,500.00 per year
More information

Expenses, accommodation, working etc.

surrey.ac.uk/..l-marketing-management-2017 

Overview

A famous American writer on management, Peter Drucker, wrote that businesses only need to have two functions: marketing and innovation. Their essential business is to create customers. International marketing management is therefore an ideal preparation for a career in global management in the twenty-first century.

The MSc International Marketing Management from the Surrey Business School will provide you with a comprehensive framework for understanding international marketing. It will provide you with knowledge of the theory, concepts, issues and practice of international marketing. It identifies processes, contexts and influences associated with international marketing strategies, and develops your appreciation both of strategies and plans for different economies and of the implications, monitoring and control of the international marketing process.

The modules consider a wide range of issues in the international marketing field and you will gain an excellent understanding of research and statistics for management.

We enjoy close relations with the local branch of the Chartered Institute of Marketing (CIM) and host one or two of their functions each year, which our students are encouraged to attend.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Sep 20, 2020

Application deadlines apply to citizens of: United States