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MACommunication and International Marketing

University of Surrey United Kingdom, Guildford, Surrey
Tuition fee £16,000.00 per year
More information

Expenses, accommodation, working etc.

surrey.ac.uk/..nternational-marketing-2017 

Overview

This programme combines the internationally recognised research and teaching strengths in the School of English & Languages with the expertise of the internationally renowned Surrey Business School, accredited by AACSB International – the Association to Advance Collegiate Schools of Business.

This programme is designed to equip you with a critical understanding of communication in contemporary international marketing contexts, in order to address the market needs of the international business environment.

You will gain the necessary knowledge and skills to be able to seek employment in a wide variety of multinational and/or international organisations. In particular the programme will prepare you for a career in advertising, international management, media and public relations.

This programme is ideal for Advertising, Marketing and PR professionals who want to enhance their existing profile with a PG qualification, Humanities graduates who want to gain marketing skills to apply for roles relating to their first degrees (for example to start careers in publishing or arts management), graduates from management or marketing disciplines who want to deepen their insight into marketing across linguistic and cultural boundaries and graduates in English Language, Linguistics or Translation studies who want to add business and marketing skills to their portfolio.

You will take six compulsory modules and two optional modules covering a wide range of disciplines including: communication studies, management, international business and cultural studies. You will also take a Research Methods module preparing you for the dissertation element of the course, in which you will have the opportunity to specialise according to your personal interest. The programme includes numerous opportunities to apply and develop your skills through practical tasks.

Compulsory modules will normally include:

Introduction to Research Methods: Answering Questions with Evidence
Marketing
International Marketing Management
Interpersonal Communication
Marketing Communications
Strategy
Optional modules:

Global Diversity in Language and Communication
Women and Representation in Marketing, Media and Cultural Contexts
Translating Cultures
The Language of Advertising
Professional Communication
Disclaimer: Optional modules may be subject to change, as we continually strive to develop and improve our portfolio of module offerings.

Career opportunities

Many of our graduates have gone on to find employment in a wide range of international organisations and businesses. Others have chosen to take research degrees in their subject.

Recent graduates of the MA Communication and International Marketing have undertaken the following careers:

Competitor analyst
Business associate in a private company
Investment manager in a Chinese government-run company
Two graduates have set up their own advertising agencies
Research students have undertaken projects in the following areas:

Political communication
Communication theory
Cross-cultural and intercultural communication

Apply now!
Application start
Aug 1, 2017
Pre-deadline
May 1, 2018 23:59 (GMT)

This is a pre-deadline and we suggest to apply before this date

Primary deadline
Aug 1, 2017 23:59 (GMT)

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States