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BA HonsAdvertising and Marketing Communications

Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

beds.ac.uk/..and-marketing-communications2 

Overview

COURSE SUMMARY

Upon graduating from this course you will be well-placed to explore
opportunities in a variety of areas. These include direct marketing,
corporate communications, sales and promotion, media planning and
buying, brand management, advertising planning and research roles.

During the course you will:

  • Participate in the annual Young Creatives’ Network (YCN)
    competition
  • Work on real campaigns and present them to external clients, who
    may be potential employers
  • Enjoy a course in which almost 50 per cent of study is focused on
    specialist areas including public relations, advertising planning and
    direct marketing

Areas of study you may cover on this course include:

  • Creation of marketing communications
  • Marketing communications practice
  • Marketing in contemporary contexts
  • The importance of integrated communications

BAAMC-S

Career opportunities

CAREER MANAGEMENT SKILLS

Career-related skills and the relevance of activities and knowledge
will be stressed in each unit. In the marketing communications units
you will be required to assume client- and agency-side roles in the
creative planning process. Additionally, there will be input from
sector press e.g. Marketing Week, Campaign, PR Week on jobs, agencies,
campaigns. In Marketing Communications Practice and Employability you
will work to professional standards on real client briefs and present
these to demanding external clientele, creating the possibility of
internships. You will also be required to produce a portfolio of best
practice work and to draft customized CVs. You will be made aware of
the universitys services regarding employment and career development
and of online advice.

CAREER/FURTHER STUDY OPPORTUNITIES

Career:

  • Integrated brand communications
  • Specialist agency or in-house functions e.g. advertising, public
    relations
  • Client-side brand management

Further study:

  • Specialist areas of marketing communications e.g. corporate
    communications, media planning
Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States