Study location	Sweden, Jönköping
Academic field	Business and administrative studies (JACS N000)
Type	Master courses, full-time
Nominal duration	1 year
Study language	English
Awards	MSc
Course code	HJ-MU051

Tuition fee	FREE

Entry qualification

Undergraduate diploma (or higher) The applicant must hold the minimum of a Bachelor’s degree (i.e. the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in one (or a combination) of the following areas: business administration, economics, commerce, industrial engineering and management, or equivalent. At least 60 ECTS credits must be in business administration. The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Further guidelines of documents requirements will be sent to your e-mail after the application has been accepted.

Language requirements	English Accepted proof of proficiency: FCE, CAE or CPE, IELTS 6.5+, TOEFL 90+ or Certificate in Advanced English (CAE) grade C (or higher) TOEFL 79 (Internet based), with no less than 17 in written part IELTS – no part less than 5.5

Other requirements	A motivation letter must be added to your application. Motivation letter should be no longer than 1000 words. Work experience that relates to programme considered an asset.

More information	Expenses, accommodation, working etc. ju.se/..ammes/international-marketing.html

Overview

Increase your understanding of the future marketing needs of global companies in an international setting.

International Marketing is a programme that develops your ability to address contemporary marketing challenges, including digitalisation, globalisation, and the rapid rate of market change.

The programme has an emphasis on practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.

Courses focus on consumer behavior, market research, marketing communica­tions, international marketing and export, and globalisation of economic activity. The course contents mirror contempora­ry research and the situation companies experience right now.

All courses in the programme are given in English. The programme is open to students from around the world, and courses have a diverse international par­ticipation of students. This international atmosphere contributes to a broad per­spective of the issues discussed in class.

Career opportunities

The programme prepares you for an executive career in marketing, taking on positions such as marketing manager, export manager/consultant, or international account manager.

The programme also prepares students for doctoral research education.