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MAContent & Media Strategy

Tuition fee To be confirmed
More information

Expenses, accommodation, working etc. 


Would you like to learn how media content can contribute to organisations and their stakeholders? Are you interested in developing content and media strategies which help organisations to achieve their communication goals in a meaningful way? Do you want to earn a master’s degree while doing so? This course allows you to do just that!

- The only master programme with a focus on content and media strategies.
- The programme is developed in collaboration with the industry.
- A motivated core team of lecturers with extensive experience in teaching and practice.
- The programme was developed based on design based education principles.
- Government-funded, annual tuition fee.
- Embedded in the strong educational infrastructure of NHL Stenden.

Developments in digital media and the ensuing changes in consumer behaviour compel organisations to engage in a dialogue with their internal and external stakeholders. Traditional theories and applications of communication no longer suffice. That is why organisations are focusing strongly on the creation and distribution of media content in achieving their goals.

This has led to an increasing need for professionals with a background in media management and communication at master’s level, who can develop and convey insights into the area of content and media strategies. Content and media strategists are analytical professionals who contribute to organisational goals by strategically using media content.

Career opportunities

You can be employed in a wide variety of positions related to communications, marketing, and media such as:

- Brand manager
- Content strategist
- Marketing strategist
- Digital marketing specialist
- Brand publisher

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Sep 2, 2020

Application deadlines apply to citizens of: United States