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BAAdvertising- Copywriting

Istituto Europeo di Design (Italy)
Italy, Milano / Rome / Turin / Venice
Tuition fee €13,250 per year
More information

Expenses, accommodation, working etc.

ied.edu/..20(local%20language)/info.html?c 

Overview

The copywriter is an artist of the word and its potential as a channel for communications.
A practitioner and a theorist,versed in the humanities, always alert to sociological and cultural change and informed about the most significant trends, the copywriter is a key figure in advertising agencies. Together with the art director, the copywriter is responsible for a firm’s communications strategy and must therefore master the process of choosing the copy strategy, a rich cultural background and awareness of language trends.
Creative writing acquires a dimension of innovation and research in the hands of the copywriter, whose professional expertise is extensive: from advertising and fiction copy to developing website contents and TV serials.

Apply now! Fall semester 2019/20
Application period has ended
Studies commence
Sep 2, 2019

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2019/20
Application period has ended
Studies commence
Sep 2, 2019

Application deadlines apply to citizens of: United States