Study location	Austria, Steyr
Type	Bachelor courses, full-time
Nominal duration	3 years
Study language	English
Awards	BA

Tuition fee	€363.36 per semester

Entry qualification	High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English / German. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Language requirements	English Accepted proof of proficiency: FCE or CAE, IELTS 6+, TOEFL 79+ or CAE result B2 TOEFL (min 78 points)

Other requirements	A motivation letter must be added to your application. Please also attach the following documents: - Birth certificate and its certified translation into German. - CV in English or German Note that an interview and entrance test are part of the admission procedure.

More information	Expenses, accommodation, working etc. fh-ooe.at/..lor/global-sales-and-marketing

Programme structure

The fascinating concept of this interdisciplinary degree programme is based on the following core competences:

Sales and Sales Management – you will receive practical and application oriented tuition in sales and sales management for industrial customers.

B2B Marketing – you will be introduced to the wide field of interesting activities in B2B Marketing in order to target companies with our/your products and services.

Cross-Cultural Sales and Management – a profound introduction into the cultural differences and similarities around the globe is waiting to be discovered. A wide range of incoming professors from all over the world will introduce you to these fascinating subjects.

Foreign languages – the entire programme is taught in English. Our native speakers not only provide intensive language instruction in two further foreign languages but also give you insights into their background cultures.

Social skills – we train you in the skills needed to deal with top customers but you are also prepared for the challenges of leadership and management in foreign countries.
Practical skills:

Essential parts of the programme are:
- two internships during the degree programme (abroad or at home)
- Practical projects with our partners in the export industry
- A compulsory semester abroad at one of our 100 partner universities (double degree is possible)

Career opportunities

Your degree in Global Sales and Marketing will qualify you to work successfully in a key account team, a sales or marketing department. You can start your career for instance as a key account manager, sales- or marketing manager, in export management or product management.

You will be qualified to contribute to a product launch or market entry in a foreign country.