Study location	United Kingdom, London (Greenwich Campus)/France Business School (Poitiers, France)
Type	Master courses, full-time
Nominal duration	1 year
Study language	English
Awards	MA

Tuition fee	To be confirmed

Entry qualification

Undergraduate diploma (or higher) You should have a good quality relevant undergraduate degree, or equivalent qualification, from a recognised university or higher education institute. Alternatively, you should have at least three years’ relevant marketing experience and a professional qualification equal to the Chartered Institute of Marketing’s Diploma in Professional Marketing. The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Language requirements	English IELTS: 6.5 (with a minimum of 5.5 in each skill) CAE: 176 (with a minimum of 162 in each skill)

Other requirements	At least 2 reference(s) must be provided. A motivation letter must be added to your application.

More information	Expenses, accommodation, working etc. gre.ac.uk/pg/bus/stratmdual

Overview

This Masters degree gives you the opportunity to study in two European countries and achieve two Master’s awards within one year. Take advantage of the leading management and digital expertise at ESCEM School of Business and Management (France) and University of Greenwich’s Business School (UK).

As part of this programme, you will also undertake a work placement which will equip you with essential skills necessary for your future career.

You will strengthen your intercultural competence, learn how to develop integrated communications strategies, and benefit from both institutions’ extensive networks.

This course is designed to provide graduates and professionally qualified managers with understandings of key aspects of marketing communications and the necessary skills to research, assess and evaluate aspects of the communications mix.

Programme structure

Term 1 University of Greenwich courses (60 credits)
Foundations of Scholarship
Developing Advertising and Promotional Strategy (30 credits)
Inside the Customer’s Mind (15 credits)
Research Methods (15 credits)

Term 2 ESCEM courses (60 credits)
International Negotiations in Marketing and Communications (10 credits)
International Public Relations and Sponsorship (10 credits)
Branding Strategy in International Business (15 credits)
Communications and Social Media Marketing (10 credits)
Global Communication Strategies (10 credits)
Business Strategy Simulation (5 credits)

Term 3 Cross sessional – Recruiting Institution
Dissertation Project (30 credits)
Work Placement (30 credits)

Career opportunities

You will be able to work as a marketing/marketing communications manager, brand strategist, social media strategist, corporate media executive, marketing research manager or marketing/communication consultant in a wide range of multinational companies, non-government and public sector organisations, and consultancies.