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BA (Hons)Advertising and Digital Marketing Communications

Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

gre.ac.uk/ug/business-school/nn25 

Overview

University will prepare you for a career in the advertising industry by developing your skills in identifying trends and understanding consumer behaviour.

You will learn how to analyse target audiences and implement integrated marketing communications campaigns. By collaborating with your fellow students on real marketing problems, you will gain valuable experience of working in teams.

The modules will provide you with the principles and practice of marketing, as well as specialised knowledge in areas such as customer insight and data analytics, strategic brand management, and social media analytics.

Programme structure

Year 1
Students are required to study the following compulsory courses.

Principles and Practice of Marketing (30 credits)
Introduction to Advertising (15 credits)
Financial Aspects of Marketing/PR (15 credits)
Introduction to Digital Marketing L4 (15 credits)
Creative Content Marketing (15 credits)
Personal Professional Development – PPD1 (15 credits)
Brand Management (15 credits)

Year 2
Students are required to study the following compulsory courses.

Research Methods (MET) (15 credits)
Customer Insight and Research (30 credits)
Personal & Professional Development 2 (PPD2) (15 credits)
Global Marketing Management (15 credits)
Media Planning and Buying (15 credits)
Advertising Campaign Management (15 credits)
Integrated Marketing Communications Management (15 credits)

Year 3
Students are required to study the following compulsory courses.

Direct, Interactive and Digital Marketing (30 credits)
Internet Marketing (15 credits)
Social Media and Analytics (15 credits)
Strategic Communications (15 credits)

Students are required to choose 30 credits from this list of options.

Business Creation Project (30 credits)
Consultancy Project (30 credits)
Dissertation (MET) (30 credits)

Students are required to choose 15 credits from this list of options.

Contemporary Issues in Marketing (15 credits)
Social Marketing (15 credits)

Career opportunities

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.

Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.

Not available for applying at the moment

Application deadlines apply to citizens of: United States

Not available for applying at the moment

Application deadlines apply to citizens of: United States