Study location	Austria, Steyr
Type	Bachelor courses, full-time
Nominal duration	3 years
Study language	German
Awards	BA

Tuition fee	€363.36 per semester

Entry qualification	High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English / German. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Language requirements	German B2 level German (according to the European Framework of Reference); TestDaF (Niveaustufe 4), Goethe-Institut, DAAD (C1)

Other requirements	A motivation letter must be added to your application. Please also attach the following documents: - Birth certificate and its certified translation into German. - CV in English or German Note that an interview and entrance test in Steyr are part of the admission procedure.

More information	Expenses, accommodation, working etc. fh-ooe.at/..keting-and-electronic-business

Overview

Business and commerce today would be unthinkable without the internet. Cyberspace has fundamentally changed the way all economic activity is undertaken and success in the market place is achieved.
Through the use of the internet, companies are presented with many new challenges, such as changes in consumers’ behavior and transparency. Cost pressures and globalization have also led to an increase in the use of the internet in the B2B sector. Companies must respond to these and other challenges by conducting online marketing activities.
Electronic business includes the support and execution of business activities such as sales, purchasing, or advertising using the internet. For these demands, comprehensively educated employees are needed who can combine their expertise in marketing, the internet, management and social skills. The degree programme Marketing and Electronic Business (MEB) offers a broad economic, interdisciplinary education that is tailored exactly to meet these requirements.

Focus
The degree programme offers a profound economical and interdisciplinary education focusing on:
- Marketing und e-marketing
- Electronic business
- Internet and IT
- Business administration/management
• Understanding, developing and implementing business models
- Social skills
• Team-leading skills and an international outlook

Career opportunities

MEB graduates will be well equipped to provide an in-demand skills resource to a wide variety of companies across most commercial and industrial sectors. The vital importance of the internet is increasingly being recognised especially in traditional fields. This has opened up many new opportunities in marketing and sales for more efficient structures and procedures. What is more, our MEB programme is a perfect primer for setting up
your own company.

Depending on personal drive, a graduate will be well qualified for a successful career in a variety of fields including:
- Project management in marketing and electronic business
- Marketing- und e-marketing management
- E-business- und e-commerce-management
- Product management in an aspect of the internet
- Management of internet and media coverage